Behind the Times
Let me add my voice to the chorus of Anusara bloggingheads to address this NY Times article; Christina Sell has already done a bang-up job responding to what I think are the most salient points [the stuff that is straight up head-scratchingly false and overall tone], so this might be superfluous, but here goes nothing. Or here goes something, here comes nothing, because I can’t stop watching TRON.
Mimi Swartz seems like she had a whole pile of Post-It notes with numbers on them all around her MacAir while she wrote, a journalistic stance I heartily endorse since I’m writing this surrounded by Post-It notes. Some of hers appear to be dates, as she roughs out the Anusara chronology for the n00bs, but most of them are dollar amounts: how much for a workshop, how much for a training manual, how much John gets paid, and how much “normal” yoga teachers get paid. These dollar amounts are accurate so far as they go, and while I’ve thrown a fair amount of ca$h money at Anusara over the years I never once felt ripped off or like I didn’t get what I paid for. As far as how much it costs to travel or get lodging in other cities, unless John is far more wily than I’ve given him credit for, he doesn’t benefit from those monies in any way, and the actual cost of the events is by far the least expensive aspect of travelling for trainings. Plus, if you’re really in bad shape money-wise, you can apply for a scholarship. I don’t really see the exploitative aspect there.
But then, I believe that people should get paid for their skills and offerings, and here’s where Mimi and I diverge in our assumptions. “Pays himself a salary of $100,000, a fortune in the yoga world”…but works harder than anybody else I know, massive long days of serving hundreds of people…What is she really implying here?
1. That yoga isn’t worth being paid for, or paying for? [It doesn't work and has no value]
2. That yoga is too grand, too esoteric and spiritually pure, to soil with filthy lucre? [It works, but its value is immeasurable]
3. That what John is doing isn’t yoga, or not ENOUGH like yoga…but what about point 2? If what John is doing isn’t “really yoga” [wouldn't be the first time I've heard that hoary old chestnut] then why can’t Anusara grow freely as a company without censure?
4. And if it’s not yoga, and he’s more like megachurcher Joel Osteen, a cat I don’t know anything about and will therefore reserve judgement, what are we churchgoers receiving in exchange for our money, and why is this transaction not OK?
Maybe this is getting down to it [better late than never, Sjanz.]. Anybody who has even taken one yoga class asks the same question: What did I get out of that, and was it worth it [time, physical and mental exertion, and sure, money]. This changes us from students to consumers, which is dicey when it comes to spiritual practice, since in many cases you’re going to be asked to do stuff you don’t wanna do and consumers don’t usually find themselves in that position. What I find refreshing about Anusara Incorporated, apparently a huge enough corporate menace that Mimi is distracted from BP and Wal-Mart, is that they actually GIVE you some thing for your money, even if it is an amulet or a shirt or “credit hours” or a new assist…or what the megachurches and NASCAR can also give you: a good laugh or a new friend. I don’t have to wonder whether I got what I paid for out of any AnusaraBucks I’ve spent. Sure, I didn’t feed the orphans and my karma is accumulating like crazy, but when I do my internal bookkeeping, the energetic slate between John and I is squeaky clean. So I APPRECIATE that he keeps things on a monetary footing. That way we’re all clear.
Perhaps Mimi is pointing out a broader truth: that we don’t know how to assign value to things, as a culture, we don’t know how
![capitalist-greed John Friend [artists' rendition]](http://www.heavymetta.ca/wp-content/uploads/2010/07/capitalist-greed.jpg)
John Friend [artists' rendition
“Friend, of course, is not ashamed to sell this new American cocktail of spirituality and exercise.” Should he be? Would Anusara Yoga have more merit if he kept it a secret, or didn’t charge at all…or didn’t charge as much? Is it the transaction, or the amount of the transaction? Plus, “new…cocktail of spirituality and exercise”? When were they ever truly served separately? It all just seems like the old indie-rock snobbery, this great fear of “selling out” when everybody knows you need fans to survive and wrote music because you want to connect…how popular can you get before the guardians of purity decide you’re not punk anymore?
Okay, so. I still don’t get why this article needs to be so snarky. What does Mimi think is going to happen here: that John’s gonna lobby the government with shraddha-based non-scientific woo to interfere with same-sex marriage or reproductive rights legislation? Because that’s what the megachurches do. That John’s gonna scam somebody who thinks they’re getting yoga for their money and instead all they get is handstands? That anxiety appears to be the greatest concern regarding yoga styles and methods, hence the great “that’s not yoga” trope. I know we all think we’re too cool to write poetry about tigers and do hula hooping, and that yoga should be burdensome and tedious, but I still don’t really consider any of the former to be *threatening* or exploitative. She seems to be lathered up about something and I can’t for the life of me figure out what it’s supposed to be. I’m going to go teach and get paid. By a big scary company.
I read the article too, but took it a bit differently. I agree, a lot of the insinuations or implications you point out may have been there, or they may not have been – but as long as the article was factual, so what? So John Friend makes $100,000 a year – so what? It’s a decent but far from lavish income, and a fair number of people make that amount, give or take a few bucks, including people who may have accomplished a good deal less. To me it’s actually surprising he’s paying himself only what amounts to a decent middle to upper-middle class income (and why not?): it tells me he must be plowing a good deal back into the enterprise. If he were in it just for the bucks, I’m sure he could be taking in 10 or 20 times what he does, or more. Feh on the New York Times, but good that they exposed the prejudices you point out (which many unthinkingly share), because it provides a good opportunity to talk about them.
A little snarky? ok, maybe…but, hey, it’s NY! It’s their nature to slice the tops off the fatuous, the over-inflated, the over-hyped. To pin-prick ballooning egos. In their world, I’m not sure this article would even make measure on the ol’ snark-o-meter.
I agree there’s too much ado being made about the mention of JF’s salary. Again, in the context of the NYT’s regular readership–more than 3/4 of whom have annual salaries over $75,000.–JF just came off reasonably paid. The actual intent might have been more that suggest he wasn’t milking it since, as Eric mentioned, a hundred grand tips JF into the upper middle class pool. Respectful, but certainly not lavish.
That JF provides financial resources for academic research, and draws from academicians for his philosophical support? Positive info. Keys pressed into his palm…who knows? Wouldn’t surprise me. There are always people who want to get closer, be special, and don’t recognize proper physical parameters. In many camps, this info might be considered a gloss to JF’s profile (ie rock star status + therefore he must be good).
The big sin of this article–and as it appears in the NYT it IS a bloody sin–is that the writing was so tragically prosaic. Whether Mimi wanted to trash JF or deify him, couldn’t it, shouldn’t it, be done with wit? With pulsing electrically-charged prose? With delicious and refreshing turns-of-phrase? With nuance?
Not to sound too anusaric, but shouldn’t it have flowed with a little grace????
Five pages of prime international journalistic visibility and Mimi simply trudged and plodded, her sentences lead-weight as well as light-weight–neither journalistically excoriating nor lyrical. Nothing we didn’t know, no surfaces scratched, no stones turned over.
Sjanie, if her screen was as filled with Post-its as yours, I would wish Mimi half your considered positions, half your dazzling verbal unconventionality.
To Mimi: Forget JF. Instead, surprise me! Delight me! Educate me! Explicate the subtleties of tantric philosophy, or at least interview a couple people who can! Ask WHY this yoga is so fast-growing? What’s missing in people’s lives that this yoga seems to fill? And why this yoga and not another–is it JF? If so, he must be marvelously charismatic. If not, then what’s up, Mimi, what’s up?
conclusion: I don’t know about JF, but someone to do with the article didn’t earn her wages.
$100k is a “middle-class income” now? Wha???
Don’t get me wrong, I think that’s a fine income that I would probably pay myself if I had the opportunity to, but, geez, what? The median HOUSEHOLD income in the U.S. is about $50k. An individual who makes twice that is wealthy.
Well, “wealthy” is one of those terms that doesn’t have a hard and fast meaning (same is true of “middle class”). U.S. census data says that the upper quintile of family incomes starts at $91,000 and goes up from there. You may consider 20% of the U.S. population to be wealthy, but to me that seems to stretch the meaning of the word a bit. Especially in a world where athletes and investment bankers are pulling down seven- and even eight-figure incomes.
When I had $20,000 a year, I thought $50,000 a year was wealthy. When I had $50,000 a year, I thought $100,000 was wealthy. I’ve been up higher than that, and have come down again. Not to be glib, but once you have basic material needs covered (and I recognize there’s probably some argument about what those are), the rest is to a large degree a matter of attitude and perspective.
Anyway, semantics aside, I have known successful people in a variety of fields who make many multiples of what John Friend takes home in a year, and would not be the subject of adverse commentary in the New York Times or by most of society. I think the point is there’s a kind of hypocrisy in pointing to someone who’s been highly successful, and implicitly criticizing him for (gasp!) making $100,000 a year because he’s a yoga teacher, when people in other walks of life can make many times that without attracting the slightest comment, because it’s considered “normal” for people in more conventional or “respectable” professions. It’s really that hypocrisy that’s the issue, not whether John Friend is “middle class” or “upper middle class” or even “wealthy”. In my opinion, anyway.
Hmmm… multiple thoughts on all this:
- The New York Times’ worth, according to this article: http://www.businessweek.com/investor/content/jul2008/pi20080725_458084.htm (from 2008) is about $750 million. If they want to maintain their ethics and integrity as journalists, shouldn’t they distribute their fine journalism at a lower price? Based on what I’ve seen, NYT costs twice as much as other papers – more than 5x as much on Sundays! Great content, but apparently (based on the John Friend article) content and quality of information is irrelevant to what you’re charging to access it. Industry average, right?
- If John Friend was still a financial analyst, and he was making 3x what other financial analysts made, what would the tone of the article have been?
- If we take a “product” like Anusara yoga and proceed to “sell” it to “consumers” who find benefit in it, is that necessarily a bad thing? I used to be super anti-corporatization, anti-big business, etc, etc, etc, and then I started working for Whole Foods Market, where we educate consumers about healthy food and lifestyle options, the impact of fair trade programs, community giving, and waste reduction programs. It might be pricey, but it’s pricey because that money’s being spent on making the world a better place, not funnelled into the pocket of the CEO. So what’s the big deal?
It’s interesting to see this discussion regarding yoga, because I’ve had it with regards to both activism and alternative sexuality education. It’s funny how people are okay with Gucci charging $800 for a wallet, but for the best education and life-alterting experiences available we’re not willing to give it the same level of value.
to sylvia m: as an aside, the times is free to all online (including their archives).
Great comments, friends. If you are interested, John’s response to this article is here:
http://www.anusara.com/index.php?option=com_wpmu&blog_id=2&Itemid=250
and an interview is here:
Eric, you’re not the only one to find the article uninflammatory; however, as an oversensitive hippie I reserve the right to howl when hit, even with a whiffle bat. I enjoyed your comment about recontextualizing wealth and class.
Hope [dear Hope!] yeah, it’s not particularly redolent and viscid snark, is it? Just that pale-mauve “I’m not saying, I’m just saying” variety. Fair enough, I took it too personally…and yeah, if that counts as NYT-worthy, if I promise to brush up on my excessive ellipses and comma splices, is the cheque in the mail?!?!?!
And Sylvia: yes yes yes: it’s a little too pat to take every system of human endeavour, from spiritual study to corporations, and paint each category with the same rank brush. Love your questions.
The best thing about the NY Times article is that it’s sparked debate, conversation, discussion and that’s not a bad thing.
I won’t sugar coat, Anusara classes and Philosophy keep me “sane”. Both have helped me mentally, spiritually, emotionally and physically. Thank you to John and all my teachers -Sjanie, Trisha, Shelley, Chris Chavez, Chantal, and those I studied with in LA way back when.
None of you ever forced me to pay you to teach me. I did so and do so gladly, with love and grace. My eyes are open, I’m smile about being apart of the Anusara Kula and laugh at the idea of being part of the Cult of John. Nobody has asked me to shave my head, or drink the purple kool-aid, nobody insists I wear a certain style of clothes or use a certain mat – heck I’m only of the only people who use the John Friend designed Prana Revolution Sticky Mat. I don’t do so because John Friend says so, I do so because it’s longer and wider than other mats and I like extra width because my knees don’t slip off onto the floor.
Okay I’ve lost my train of thought now. Thanks for the comments. See you in class.